It is said that Archery is “10% Technique, and 90% Mental”. This holds especially true when shooting “instinctively”. In his book “Instinctive Archery Insights” Dr. Jay Kidwell provides the reader with an in-depth look into the mental side of archery, offering a level of understanding that very few (if any,) outdoor writers are even qualified to speak upon.



This IS NOT just another “How To” book on archery. Rather, Dr. Kidwell takes us deep into the human mind, explaining the psychology behind both the physical and mental aspects of consistent accuracy.
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He identifies the root causes of failure, providing the reader with the proper tools to regain control of their shooting ability, and to obtain a degree of proficiency never before imagined. This book will bring the “Fun” back into archery for those who read it.


Dr. Kidwell is a professor and is currently the "Head of Psychology" at the Cincinnati Christian University. An avid outdoorsman, his love for God, his family and for traditional archery, coupled with his knowledge of applied psychology has opened the minds of literally hundreds of archers around the world, giving them the necessary skills to master consistent form and accuracy.


Dr. Kidwell touches upon many proven techniques used by professional athletes and incorporates these same techniques into archery. Although the information in this book is technical at its root, Dr. Kidwell explains this information in a very “matter of fact” manner, bringing the “mental” side of archery into prospective reach, by breaking it down into an easy to read, easy to understand format.


His methods for teaching “imagery” and how it applies to consistent accuracy and successful hunting is considered to be the most “up to date” and most accurate work within the archery industry. Readers will learn how the proper use of imagery can eliminate “stimulus confusion”, “buck fever” and increase their level of confidence as archers.


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Dr. Kidwell also identifies the true source of “Target Panic.” His book thoroughly explains the symptoms of target panic and its root cause, providing the reader with the knowledge to completely eliminate target panic from their shooting. The intervention is very simple and yet 100% effective for curing target panic. No archer need ever experience the frustration of target panic ever again!


No other published book has put so much knowledge and applicable information into the hands of today’s archery community. The techniques and practice skills within this book are a proven methodology designed for accelerated learning for the archer who struggles in their present shooting abilities.


The value of the information within this book cannot be overstated. It will be your greatest resource for advanced performance through applied psychology. To take the information within these pages, fully accepting its insight, and then to apply its full worth… is to gain complete control of your abilities as an archer, and to take the next step in developing consistent accuracy. http://www.n-sights.net/iai/